When You Go To Market

Going Green

You’ll note my heading does not begin with the words self-publishing.  That’s because this blog is as much for writers being published by regular publishers.  If you’re not studying marketing and the ways it’s done nowadays, stop and wonder if you’re serious about what you’re doing.

The average self-published novel sells around 400 copies.  A listing on a mystery writing lineup featuring publishers who are open to mystery acquisitions states that they sell about 2,000 copies.  That was when the economy was neither booming nor sinking.  Think what it’s like today.

What I’m saying holds as true for self-publishers as for those published by regular publishers.  Today’s market needs a different approach.  First of all, you need first-rate books on how and where to sell.  Three I can think of that can be purchased on Amazon — used if need be — and are worth their weight in platinum are John Kremer’s sixth edition of his fabulous “1001 Ways To Market Your Books.”  From soup to nuts he lays out the ways and means of reaching the readers you want.  Another is Penny Sansevieri’s “Red Hot Internet Advertising.”  Still another is “Plug Your Book,” by Steve Weber.  Amazon’s website is http://www.amazon.com

It’s so important to keep abreast of what’s going on in book marketing.  The internet has taken over.  Print is still important, but fading.  All three of these books set forth the steps you need to take to find and keep readers.  And isn’t that what you want most of all?

11 Responses to “When You Go To Market”

  1. Jasmine Turner Says:

    book marketing offline is quite time consuming but if we talk about online book marketing, it is a different story~-’

  2. Francine Craft Says:

    You’re right, Jasmine, online marketing is something every writer should set out to master. Thanks for writing.

  3. Caitlin Baker Says:

    i am quite new to book marketing and i have to master that stuff too~.*

  4. Francine Craft Says:

    Caitlin, there is now a wide and quite wonderful field for book marketilng. So much of it is now being done on the Internet. You might want to follow my blogs on MySpace and once my excerpts have run their course on my website. I try to give the best tips available to me for self-publishing and marketing.

  5. Layla Collins Says:

    i’m quite new to book marketing and i don’t have any experience about it*~,

  6. Ana Metsker Says:

    I have been searching for a couple of of your stories and that I must say clever stuff. I will be able to ensure to bookmark your blog.

  7. Francine Craft Says:

    Ana, thanks so much for telling me. I hope you’re reading the latest ones.

  8. modern bathroom prmo code Says:

    Thanks for finally writing about >Francine Craft

  9. persona labs offer codes Says:

    wonderful submit, very informative. I’m wondering why the opposite experts of this sector don’t understand this.

    You should proceed your writing. I am sure, you have a huge readers’ base already!

  10. Francine Craft Says:

    Thamk you so much. I guess we all wonder about this. I have a huge reader base in some sections, in others not so much.

  11. Francine Craft Says:

    Thank you so much.


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