When do you market this gem that you’ve written? As soon as it’s finished? Wait for reviews? Neither. If you’re wise, you’ll begin your marketing even before you start your book. Once you’ve designed, outlined and pretty much know what the book is about, start marketing. Bear with me while I explain why.
It’ a big help to blog when you’re a writer. Your readers so often have the best ideas imaginable, and they can help you avoid expensive mistakes. By discussing your book, you’re getting a feel for what others like and will buy and enjoy. Don’t let their ideas substitute for yours, but listen carefully, exchange ideas and don’t forget to compliment. Okay, you’re writing all the time you’re doing this. You’ll find it’s much easier to write.
In time, your book is finished, revised, and you feel it’s the best you can do. Now is the time for a market analysis. Google it for good leads. The one I used to extreme satisfaction is Wheatmark.com. They’re inexpensive at about two hundred dollars and worth their weight in platinum. You’ll find a listing of similar books, how well they sold, for how long, and for how much. They’ll also make suggestions for exactly where to market. Who will carry your precious book and who won’t. This way, you won’t waste your precious money pitching toward readers who couldn’t be less interested.
It’s not a concept I wrote with before and it sounded foreign to me, but I tried and now wouldn’t be without it. I will be writing more about marketing when you really get into it. Believe me your work will be far easier and far less expensive.
Later: More marketing tips. The value of a superb edit