Self-Publishing: A Market Analysis

Corner Building

I’ve shared a little marketing info with you, and I will share much more, but I haven’t really gone into the usefulness of getting a market analysis of your precious brainchild, your book.  Please believe that this, your editorial analysis and your edit are every bit as important as writing your book.

A market analysis will save you time, effort, money and tears.  A good one does many things.  It gives you five or six comparable books and tells you how they’re selling, how many copies sold, how long on the shelf.  This helps you to know what your competition is and what you’re going to have to do to measure up or beat it.  A good analysis will astonish you with the books it compares yours to, but delve into it and you’ll find they’re usually right.

You’ll get a long — or maybe a short — listing of the people likely to be interested in and to buy your book.  This is something you really need because there are likely to be audiences you hadn’t thought about.  People who do these analyses have tools that aren’t available to you as a novice and the best ones are really good at what they do.

Extremely important also is that a market analysis gives you a listing of places that will — and will not — carry your book.  If this isn’t worth its weight in gold, I don’t know what is.  Let them do it for you with their expertise, and save yourself time, money and shoe leather.

A good market analysis will run you about $200, cheap at the price.  Two places I know of do them best: Wheatmark.com. and Writersinthesky.com.  I’m publishing my book with Wheatmark, so I can vouch for their excellence, and I’ve heard good things about Writers In The Sky.

I pray you take this message to heart and you’ll be far ahead on your road to marketting a successful book.

Self Publishing: Do Your Basics

Wondrous Sunset

Ask yourself if you really want to succeed.  Stupid question?  Far from it.  Success means many things to many people.  Webster’s definition that I like best speaks of being favored.  Not an exact quote, but that’s one of the deepest meanings.  To be favored is often to meet with hostile envy.  Can you take it?  Think about it long and hard, because it’s an emotional basic of self-publishing.  Not everybody can do it and some will be envious if you’re successful with it.

Now, to the nitty gritty.  Not enough of you who are interested in self-publishing are willing to do the basics.  Study the market for your book — first.  Sound crazy?  Greedy?  It’s not.  Why spend a big chunk of your time, emotions and energy on something that a little spadework will show isn’t going anywhere?  I can hear you groaning that you write from the heart and that’s what matters, isn’t it?

Indeed it is, so why not consider tweaking your treasured baby so it’s what you want it to be and it fits what the reading public wants.  For that, you’re going to need a  market analysis that will tell you who’s reading what, what’s selling, where, and for how long.  Anybody who writes a book and doesn’t get a market analysis is cheating him or herself.  Like love, you have to be involved with it to appreciate it, and like love, it grows and develops as you put yourself into it.

I thought it was crazy to get a market analysis at the beginning.  I’ve learned better and I think you will too.  They aren’t expensive.  You can google it or you can contact Wheatmark.com.  It’s much to your advantage.  Try it.