Francine Craft

Lily Pads in Water

Det. Lieutenant Frank Ryman is telling his captain, Winthrop Pemberton, about an incident with the murdered woman that involved him.  Remembering, he is angry and embarrassed.

After a few minutes had gone by and the woman’s drinks had begun to take effect, she had come over and sat close to him.  Her perfume was expensive, exciting, but he was in love with Sofia.

“How about a kiss, lover?” she had whispered, her lips parted as she ran the tip of her tongue over them.

Sofia, Frank’s wife and the woman’s friend, was desirable.  He was faithful, not too long married, but this woman was like all the women in the Bible and good novels, like Salome and Scarlett O’Hara.  He had been forty-eight then and there wasn’t much he hadn’t been exposed to, but he hadn’t sampled all that many of the world’s women or the world’s vices, or even the world’s wares, for that matter.

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Sea and Rocks

This was a downtown section of Carroll City, an east coast metropolis with a population of five hundred thousand.  She reflected that what others thought about her didn’t matter now, and she hugged herself.  She was a genuine goddess!  Too bad she couldn’t yet flaunt that to the world.

She sat on a couch facing the windows and stretched, relaxing in the too-warm room, enjoying her triumph, wriggling her scarlet-tipped toes.  She would have all that and more after she and Kurt were married.

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Wondrous Sunset

Ask yourself if you really want to succeed.  Stupid question?  Far from it.  Success means many things to many people.  Webster’s definition that I like best speaks of being favored.  Not an exact quote, but that’s one of the deepest meanings.  To be favored is often to meet with hostile envy.  Can you take it?  Think about it long and hard, because it’s an emotional basic of self-publishing.  Not everybody can do it and some will be envious if you’re successful with it.

Now, to the nitty gritty.  Not enough of you who are interested in self-publishing are willing to do the basics.  Study the market for your book — first.  Sound crazy?  Greedy?  It’s not.  Why spend a big chunk of your time, emotions and energy on something that a little spadework will show isn’t going anywhere?  I can hear you groaning that you write from the heart and that’s what matters, isn’t it?

Indeed it is, so why not consider tweaking your treasured baby so it’s what you want it to be and it fits what the reading public wants.  For that, you’re going to need a  market analysis that will tell you who’s reading what, what’s selling, where, and for how long.  Anybody who writes a book and doesn’t get a market analysis is cheating him or herself.  Like love, you have to be involved with it to appreciate it, and like love, it grows and develops as you put yourself into it.

I thought it was crazy to get a market analysis at the beginning.  I’ve learned better and I think you will too.  They aren’t expensive.  You can google it or you can contact Wheatmark.com.  It’s much to your advantage.  Try it.

Beautiful Nature

Sooner or later you’re going to ask me how much longer I’ll be testing.  You’ll be glad you waited when I begin to tell you things you always wanted to know about self-publishing.  It’s such a fascinating thing to do.

Creative control is the name of the game.  If you get a good company, they strive to satisfy you as to what you want your book to be, within reason.  And getting the cover together just thrilled me.  It’s a romantic voodoo mystery and so I wanted a gun.  No gun meeting my specifications could be found.  Okay, bullet holes.  The artist came up with the messiest bullet holes you could imagine.  I said no.  Too thuggish.  Gross.  So they redid and now you get the idea of romance, voodoo, mystery.

I wrote the back cover material which was duly checked.  The company I chose – Wheatmark – has excellent editors.  My copy made the grade.  And oh, the thrill of having my own Library of Congress Card Number.  They do turn down books.  ISBN, listing with RR Bowker, all kinds of things you can also do for yourself.

There are so many companies to help you self-publish.  You’ve got to check it out.  I mulled it over for nearly thirty years while I sold to established publishers.   This is for me.  Try it.  You just might like it.