Netting Library Sales

You And The City

Recently Marlive Harris, owner of the prestigious GRITS Literary Service, university instructor and ardent chuch worker, reminded us all that book clubs and other venues like libraries and independent bookstores, are innundated with thousands of books each year.  Be smart about how you approach any one of them. Your success depends on it.

Approach all these places with due respect, but libraries will probably be the easiest of all to deal with.  They’re there to help the public and they’re geared to giving service.  So, they’re likely to give you an ear.  Please make it an effective effort.  1) Don’t act as if your book is the only one on the horizon. 2) Sit down and briefly sum up the salient parts of your book that will interest library readers. 3) Whatever you do, never knock another author’s book or compare  it unfavorably to yours.  4) Be sure to give good rates to libraries, as well as to other venues. 5) Put your best foot forward; it doesn’t belong in your mouth. Be pleasant, but don’t take up undue time.

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Make Your Marketing Mark

Well Balanced

Marketing is more than a notion.  Done right, it can yield thrilling results without stripping your budget.  Done wrong, it can make you weep while you wonder where the money went.  Right off the bat, make up your mind to use a hands-on approach no matter what gurus you use.  It’s your baby and you’re the one to handle the basic care.

I’ve found where marketing books is concerned, your best bet is to personally get acquainted with the librarians in your town or city.  Take a well written flyer with a photo of your cover, your author bio and what benefits come from ordering your book.  See that you give maximum discounts, and, of course, see that returns are accepted.  If you don’t do all this, you’re likely to find few takers.

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