Make Your Marketing Mark

Well Balanced

Marketing is more than a notion.  Done right, it can yield thrilling results without stripping your budget.  Done wrong, it can make you weep while you wonder where the money went.  Right off the bat, make up your mind to use a hands-on approach no matter what gurus you use.  It’s your baby and you’re the one to handle the basic care.

I’ve found where marketing books is concerned, your best bet is to personally get acquainted with the librarians in your town or city.  Take a well written flyer with a photo of your cover, your author bio and what benefits come from ordering your book.  See that you give maximum discounts, and, of course, see that returns are accepted.  If you don’t do all this, you’re likely to find few takers.

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