This is the final of three parts written by Shawn James, who does well with publishing his own e-books and helping others to publish. You may reach him at firstname.lastname@example.org.
The day after Christmas is the biggest day of the year when it comes to e-book sales. When an e-book self-publisher is planning a presentation, he or she takes a heavy focus on one date. December 26. Why? Christmas day many people get Kindles, Nooks, Kobos, ipods and ipads and TV shows.
From December 26 to mid-March is one of the biggest periods in the e-book market. It’s the perfect time for a self-published author to launch a new title or promote an existing one. With millions of people around the world looking to try out e-books on their new devices, it’s a great opportunity for an author to find an audience of readers for their title.
The second biggest period for e-book sales is the summer. From late May to early September is the summer reading reason. It’s the second biggest sales for e-books. During this period lots of people go on vacation and are looking for beach books for their e-readers, It’s a great tine for a self-published author to launch a mystery or a romance novel.
In addition, school is out and lots of kids are looking for titles to read to prepare for the next grade. So it’s a great time for an author to launch a Young Adult novel (teenagers) Independent reader (pages 7-14) book or genre fiction like sci-fi or fantasy.
Leave the DRM (Digital Rights Management) off an e-book. DRM software encryption that prevents readers from taking an e-book from one device to another. Some authors authorize this software to prevent others from pirating their e-books and sharing them on a filesharing site.
Customers hate this software because it ties their e-book to a single device. Many a sale has been lost of an e-book because a title has DRM attached to it. If an author is self-publishing e-books, they must understand that encoding an e-book with DRM could prevent them from reaching new readers who will refuse to buy the titles because they feature DRM encryption.
Most e-book readers want to be able to take their e-books from device to device like from their laptop to e-reader to their cell phones. Moreover, they also want to share their e-books with other readers. This sharing is how an author builds the word of mouth that allows them to build a large audience.
In self-publishing e-books, an author doesn’t have to worry about piracy. Most customers would rather pay to own a legit copy of an e-book they got from a retailer like Amazon or itunes than a copy they got from Rittorent or a filesharing site where they could get an e-book that may be a corrupted file. With a little hard work and some online marketing through social media, authors can establish a platform where they can buuild an audience that anticipates their next title.
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Watch this space for additional information about e-books. You’re always welcome back, and I invite your comments and appreciate them.