As you probably know, book clubs have exploded into every nook of our country. Ranging from a few to many participants, these are readers who band together and take their books seriously. Oftimes they have favorites, but most are willing to give all authors a chance. Remember, they want to be helped and/or to be entertained.
To find out about book clubs, again google with all your might. Always start with a specific question, then winnow those headings with still more specific ones. (And this also holds true for independent book stores and libraries.) I put in “Give list of book clubs in (give area)”. That came back with many pages of listings. On the first page was info giving me available lists of book clubs, and I chose one that was very helpful. You get the idea. Just check to see that it’s a current listing.
Make up a really good flyer that has a photo of your cover, front and back, your photo, and all pertinent publishing information, such as ISBN, and, hopefully, a note that your book is listed in W.W. Bowker’s Books In Print. Be sure to state terms of purchase and that all returns are honored. I’d advise you to get a professional to make up this flyer, unless you have a firiend who’s an expert, or you are. See that it’s something you’re really proud of.
You may be a highly verbal person who likes talking to others. If so, place a call and be your most charming in selling your book. However, and I cannot stress this too strongly, listen, and listen well. Many a sale has been lost by authors who failed to listen.
Selling to others isn’t hard once you get used to it. Just remember to focus on what they need and want, not what you need and want. Think deeply about what you feel is the value of your book to the people they will be buying for. Believe in yourself and your book, and every time you’ll come out ahead!